Planting steel garden buildings promotion
Andy Slater- 2 months ago
Aqua Warehouse Group is planting promotional strategies for a new partnership with a renowned Belgium-based manufacturer of high-quality steel garden buildings to help grow a network of dealers.
Essex-based Aqua Warehouse Group (AWG) is already an exclusive Covana automated cover system distributor along with Remanso Pergolas and is now aiming to build on success with these outdoor structures by attracting authorised dealerships for the powder coated steel Telluria Garden Buildings range, which consists of three stunning designs. Among the options is the spacious Singolo design with its taller roof profile that Martin Rigby from AWG believes is an ideal garden building for dealers to provide to prospective customers as a stylish ‘under cover’ package with a new hot tub.
“You sold the hot tub so why not the building too?” is the message from Martin; “I believe that lots of hot tub companies are missing out on a significant opportunity by not offering complementary garden buildings.
“Imagine installing a hot tub and your customer has just bought a garden building from somewhere else, that’s a huge chance for additional revenue that has been missed.”
With its simple construction method, AWG is proclaiming that most Telluria garden buildings can be assembled in a single day, making it convenient for both customers and dealers. Prospective owners have pre-purchasing peace of mind from the long-lasting durability of the designs that are provided with a twenty-year guarantee.
Under the leadership of Richard Hart, AWG has built on its status as a Vita Spa distributor for 20 years by introducing additional WhatSpa? Best Buy Award-winning and WhatSwimSpa? Best Buy Award-winning hot tub and swim spa brands, including Reef Spas, with the 2024 Best Buy Award-winning Bolina and Maluku; and USSPA designs, with the 2024 Best Buy Award-winning Momento; along with the Covana automated cover systems and Remanso Pergolas that were showcased earlier this year during SPATEX.
As part of the latest partnership promotion, AWG will be exhibiting at the Outdoor Living and Wellness Expo, running at ExCel London on October 15 and 16 with a new ‘Garden of the Future’ feature; and will also be highlighting the options for dealers in February during SPATEX 2025 at the Coventry Building Society Arena.
Along with the Singolo hot tub option, AWG is promoting the Luminato to prospective dealers. It is being promoted as an ideal garden building for a home office, gym, or hobby space; while the range also has the option of an additional Lounge design, which is being highlighted as a perfect space for relaxing and entertaining.
Retailers are being enticed with great incentives on showroom display models, which is a requirement to become an authorised dealer. Anyone interested can call Martin on 01245 477 400. You can also arrange to view a newly-built display of Telluria Garden Buildings at the AWG showroom in Chelmsford.
“We increasingly find that the hot tub is just one element of a complete garden project,” revealed Martin; “Customers are looking to create an attractive multi-purpose space, not just for a hot tub but also a social space to spend precious time with family and friends all-year round.
“I have seen this trend evolve over the last four years. Our first venture in the garden building sector was Remanso Pergolas, which has been a huge success for AWG. With this in-mind we have been looking at expanding our offer.
“Telluria Garden Buildings are constructed from powder coated steel with a twenty-year guarantee ensuring long-lasting durability. It’s a stylish and modern alternative to timber or composite buildings, a maintenance-free solution that comes in three designs and a choice of sizes.”
www.outdoorlivingandwellness.com
