Embassy showcase for Czech designs
Andy Slater- 1 day ago
USSPA has turned the heat up on its hot tub and swim spa promotion with a showcase of award-winning European design innovation at the Czech Republic Embassy in London.
Along with other leading Czech manufacturers, whose products are synonymous with design, quality and innovation, USSPA presented its work at the Czech Design in London event. It was organised by the Czech Industrial Design Association and incorporated a social evening with a panel discussion, as well as an outdoor exhibition, which will be on display until the end of September.
USSPA CEO Kateřina Kadlecová has revealed that the manufacturer has a strong innovation focus that is at the core of the latest designs, which include the 2024 WhatSpa? Best Buy Award-winning Momento from the USSPA Vibes range; and the 2024 WhatSwimSpa? Best Buy Award-winning XL model that incorporates the fully-integrated ACS automated cover system.
In the 2024 WhatSpa? Verdict, the dual-lounger Momento is proclaimed to be ‘super stylish’ and ‘completely different to anything in the UK market, with a modern European designer styling’. The 2024 WhatSwimSpa? Verdict for the XL, meanwhile, praises the ‘revolutionary new technology’ from the ACS system that automatically lifts and folds the cover out of sight as being ‘stunning’ and proclaims: ‘USSPA has come up trumps with a fantastic solution that obviates the need for cumbersome thermal covers’.
“Innovation is one of the things that defines us and at the same time moves us forward,” divulged Kateřina.
“It’s a drive for the future. And for us, design is part of the innovation.”
Hot tub and swim spas models from the USSPA production line, including the Vibes range of hot tubs, are exclusively distributed in the UK by Aqua Warehouse Group and were showcased with a dedicated stand at the Coventry Building Society Arena during SPATEX earlier this year.
