Boost from Superior HQ major investment
Andy Slater- 2 weeks ago
Superior Wellness has created 35 new jobs after launching a USA headquarters facility in South Carolina with a major £8.9million investment to boost efficiency and faster partner services.
Located at 106 Logistics Drive in Cameron, Orangeburg County, the newly-acquired 75,000-square-foot facility is to be known as ‘Superior HQ’, and has been launched to streamline warehousing and logistics, while acting as a dedicated hub for spare parts and accessories. The state-of-the-art headquarters is also set to improve stock availability, reduce lead times, and enhance support for the growing USA market.
“This investment represents a significant milestone for Superior Wellness as we establish a strong foothold in the U.S.,” explained Superior Wellness Managing Director Rob Carlin.
“With the opening of Superior HQ in Cameron, South Carolina, we’re investing in the future of wellness while creating 35 new jobs for the local community. Our £8.9 million state-of-the-art facility will revolutionize our stock and logistics operations, ensuring faster service and greater support for our U.S. partners and customers.
“We’re thrilled to begin this exciting chapter and deepen our connection with the American market.”
As part of the launch of the new HQ facility, pictured, Superior Wellness has proclaimed that this strategic expansion underscores the company’s dedication to innovation, quality, and customer satisfaction; while strengthening its global presence as a leader in wellness and luxury lifestyle products, including the WhatSpa? Best Buy Award-winning and WhatSwimSpa? Best Buy Award-winning Platinum Spas brand of hot tubs and swim spas, as well as the WhatSpa? Holiday Park Best Buy Award-winning Vacation Range.
“Our expansion into South Carolina demonstrates our unwavering commitment to providing exceptional service and innovative products to our U.S. partners,” declared Superior Wellness Sales Director Gareth Ward.
“Working with over 100 partners across the U.S., this facility allows us to better serve them with shorter lead times and improved availability of our award-winning products. We look forward to building stronger relationships and growing together with the Orangeburg community.”
During the past decade, South Carolina has attracted manufacturing icons like Boeing, Volvo, and Mercedes-Benz Vans from their previous traditional coastal tech hubs locations by promoting tax incentives and business-friendly advantages.
According to CompTIA, employment in South Carolina‘s tech industry increased between 2010 and 2020 by a massive 32.9 per cent compared to the U.S. tech sector increase of 15.6 per cent for the same period. South Carolina has now become one of the hottest growth markets in the country.
Orangeburg County Council Chairman Johnnie Wright has welcomed the arrival of Superior Wellness and the latest investment in the region that equates to $11.3million, which he revealed will be a major employment and economic growth boost.
“Superior Wellness’ decision to bring their U.S. headquarters to Orangeburg County underscores the incredible momentum we’re seeing in our region,” divulged Johnnie.
“Their £8.9 million investment will create 35 good-paying jobs, benefiting local families and contributing to our community’s economic growth. We warmly welcome Superior Wellness and look forward to supporting their success.”
