Enhanced product promotion and Portcril showcase
Andy Slater- 7 hours ago
Superior Wellness has announced that it will be showcasing new designs and the Portcril brand at SPATEX 2025 in Coventry after promoting multiple product ranges at the Pool and Spa Show 2025 in Atlantic City.
With the strategy of expanding its USA growth and UK presence, Superior Wellness will be occupying stands at both the Pool and Spa Show, hosted by the North East Pool & Spa Association at the Atlantic City Convention Centre in New Jerseyfrom January 28to 30; and SPATEX, at the Coventry Building Society Arena from February 4 to 6. Visitors will have the chance to discover the latest product launches that have been release for 2025, including updates to the blossoming Platinum Spas line and the introduction of the new AquaSolus range; while European brand Portcril will be given UK trade exposure throughout the three days of SPAREX by the Superior Spas exhibition team.
Recently acquired by Superior Wellness, the Portcril range is famed for its premium craftsmanship and bespoke spa solutions and now provides unique options, pictured, within an expanding portfolio of its new parent company. During SPATEX, visitors to the Superior Wellness stand will be provided with an opportunity to gain an insight into Portcril’s range firsthand and learn more about how this latest addition has enhanced the Chesterfield-based company’s offering to dealers and prospective customers.
Ahead of the two exhibition outings, Superior Wellness has been promoting the Platinum Spas hot tubs and swim spas, along with the latest enhancements that include the new Luxury range. Meanwhile, the AquaSolus collection, dubbed as the most opulent collection yet by Superior Wellness, is being rolled out with a wave of publicity at these shows. Superior Wellness has also revealed that the Chill Tubs ice baths options, catering for the growing demand for cold-water therapy, are part of the lineup for the two exhibitions.
Hekla Saunas, a Superior Wellness brand specialising in luxurious and expertly crafted saunas, will also be featured on the Superior Wellness stand during the three-day SPATEX water leisure and wellness extravaganza. Promotion of Hekla Saunas, which combine traditional craftsmanship with modern innovation technology, are being promoted as an ideal wellness complement for hot tub and swim spa products.
“We’re delighted to attend the Pool and Spa Show in Atlantic City and SPATEX in Coventry to showcase our exciting new collections,” divulged Superior Wellness Global Sales Director Gareth Ward.
“Expanding our presence in both the US and UK markets is a key part of our growth strategy. Innovation is at the heart of what we do, and we’re confident that our new collections will resonate with end-users, dealers, and potential partners.
“Our mission is to elevate wellness experiences, and we can’t wait to share our latest products with those who value quality, luxury, and advanced wellness solutions.”
