Viking Spas distributor’s strategy for Piscine Global
Andy Slater- 10 years ago
Viking Spas European distributor Anthony Schneikert is planning to utilise his flourishing knowledge of the French language to converse with prospective retailers during the Piscine Global exhibition.
As part of his strategy at the four-day exhibition, running from November 18 to 21 at Eurexpo Lyon, the UK-based distributor will be conversing in French while promoting the Viking Spas opportunities to European retailers, as well as highlighting the Alps Spas brand and a France-based warehouse facility, while patrolling Stand 6E114.
“We will be promoting our unique selling points and the fact that we have a warehouse facility in France,” said Anthony; “I’ve been learning French to help assist me in this market because the French people do appreciate it when you are trying to have a conversation with them in their own language.”
Anthony will also be promoting a rise in sales during the Lyon exhibition, and the fact that during his fledgling status as European distributor for the USA manufacturer, Viking Spas has achieved a 2014 WhatSpa? Best Buy Award for the Supreme model; ahead of a successive appearance at the UK Pool & Spa Expo at the Birmingham NEC in January.
He will also be providing details about the new unique SOFT-TOUCH shell material that Viking Spas has introduced to its production, which is non-slip polyethylene material that provides the look and feel of acrylic with the lightweight and durable benefits of roto-moulded spas.
In the 2014 WhatSpa? Best Buy Verdict, the SOFT-TOUCH material is proclaimed to be: ‘amazing and makes it almost impossible for bathers to slip. We don’t know how they do it but we like it!’ Highlighting the award-winning model’s credentials for retailers the verdict states: ‘The Supreme is, as its name suggests, a model that is leaping off the shelves and achieving great plaudits from the industry and consumers alike’.
“We are delighted that we are now the exclusive European distributor for such a prestigious brand as Viking Spas,” said Anthony.
“From our point of view it is a major achievement because Viking Spas are sold all over Europe, the Middle East and Asia.
“Over the years we have established our reputation with Alps Spas during appearances at international trade shows, including the Piscine events, and we now have a world-leading brand in Viking Spas to build on our proven track record as a supplier.”
Anthony will be providing comprehensive details of the Viking Spas dealer opportunities and Alps Spas product range on Stand 6E114 during Piscine Global. Opening hours for visitors will be 9am to 6pm on Tuesday and Wednesday, November 18 and 19, and on the final day of the exhibition, Friday, November 21.
On Thursday, November 20, the exhibition is open from 9am to 9pm; which is going to be including the Evening Party of the exhibition, with last entrance for visitors at 7pm.
www.vikingspas.com
