Float away with cold water prize
Andy Slater- 1 month ago
Visitors to the 2024 PSP/Deck Expo are being given the chance to float away with a cold water therapy product prize while leading hot tub brands plunge into promotion of their latest hydrotherapy technology.
New for this year is the scavenger hunt-style ‘Float the Expo! Tour’, which provides visitors with the opportunity to win the grand prize of an Ideal Solo Plunge model that is catering for the booming cold water therapy trend. After Expo visitors complete at least eight stops of the scavenger hunt they will receive a commemorative Expo rubber duck and will then be automatically entered into the prize draw to win the Ideal Solo Plunge, which is one of the Ideal Brands products supplied by Ideal Water Care.
Making a successive appearance at the Expo; running from Tuesday to Thursday, November 12 to 14, at the Kay Bailey Hutchison Convention Centre in Dallas, is the ‘Retail Innovation Zone’. This mock retail store focuses on ideas and technology specific to the pool retail business, from space design to merchandising. This year there are additional business sessions on Autoship programs, Inventory Management, and Loyalty Programs.
Among the international hot tub and swim spa manufacturers and distributors at the Expo is Chesterfield-based Superior Wellness, fresh from announcing the acquisition of Portuguese hot tub company Portcril. Also from Europe is Holland’s Passion Spas, and Wellis from Hungary.
Nevada-based Artesian, along with Marquis and Nordic Spas, which have been acquired by Monomoy Capital Partners, are among the USA brands that are exhibiting at the Expo. It follows Monomoy Capital Partners being honoured as one of the top three buyout firms on PitchBook’s 2023 Global Manager Performance Score Leage Tables, for the second consecutive year.
Other exhibitors seeking to make an impact at the 2024 PSP/Deck Expo include: BeWell Hot Tubs, Celtic Hot Tubs, Darlly Filtration, Endless Pools, Gecko Alliance, Generation Hot Tubs LLC, Harvia USA, Ideal Brands and Riptide Spa, Innovaspa/Pur Spas, LaMotte, Leisure Concepts, Lucite Spa, Pool & Hot Tub Alliance, QCA Spas, River Spas, Softub Inc, SpaDolly, Spas N Spas and EarthSpas, Spazazz, Strong Spas, Sunbelt Hot Tubs, Trevi-Dynasty Spas Inc, Viking Spas, Watkins Wellness, and Wave Spas.
Special Events scheduled during the week include: the PHTA Awards of Excellence Reception this evening, Monday, November 11. From 5:00 pm to 7:00 pm, in the Kay Bailey Hutchison Convention Centre, Ballroom D; the PHTA WAVE Young Professionals Educational Session + Happy Hour on Tuesday, November 12, for attendees aged 40 and under, from 3:00 pm to 5:00 pm at the PHTA Booth 2900.
On Wednesday, November 13, the IHTA will be hosting its IHTA Happy Hour, from 4:00 pm to 5:00 pm, at the PHTA Booth. It follows the announcement that Beachcomber Hot Tubs Chief Operating Officer Jatinder Sidhu has been appointed as Vice Chair of the IHTA.
This prestigious role was awarded by peers across the hot tub industry, recognising Jatinder’s dedication to advancing the sector’s standards of excellence and innovation.As Vice Chair, he will now have the opportunity to represent both Canadian manufacturer Beachcomber and the wider hot tub industry on a global scale, playing a key role in shaping the future of the market.
As part of the new role, Jatinder will engage with industry leaders from around the world, contributing expertise and insights to guide industry developments and strengthen advocacy.In addition to representing Beachcomber, Jatinder will also champion industry-wide initiatives that highlight the benefits of hot tubs, which are currently creating demand with wellness consumers by being promoted for their positive impact on physical and mental.
“This role represents both a responsibility and an opportunity to strengthen Beachcomber’s voice and influence in the industry,” divulged Jatinder.
“I look forward to working closely with other IHTA members to reinforce the importance of sustainable practices and to drive Beachcomber’s mission to enhance wellness and relaxation for customers around the world.”
