Hot tub promotion by renamed Expo

Organisers of the UK Pool & Spa Expo have confirmed that the 2016 showcase will concentrate on promotion of the hot tub market when it returns for a fifth outing as the Hot Tub Living Expo.\r\n\r\nAs part of the renaming initiative, the exhibition has been given a new website address www.hottublivingexpo.com and another major change to the evolved format will be the fact that it is now being run as a two-day event, which is scheduled to take place on October 24 and 25 in Hall 11 at the Birmingham NEC.\r\n\r\nA loyal band of exhibitors including Aqua Warehouse Group, exclusive distributors of the L.A Spas and Vita Spa brands; have attended all four previous events and are expected to be among the specialist hot tub and swim spa companies with stands at the renamed outing taking place for the first time in the month of October under the reincarnation of the Hot Tub Living Expo ‘For the World of Wet Leisure’ banner.\r\n\r\nFor the last three-day event at the NEC Aqua Warehouse Group chief Richard Hart had a large combined stand to promote his Aqua Spa Supplies division alongside his L.A Spas and Vita Spa distribution duties and reported that the exhibition was his most successful outing and that his amalgamated stand strategy helped to produce quality leads for all aspects of his thriving wet leisure business.\r\n\r\nRichard and his team also used the event to promote the new concept of incorporating Northern Exposure 3M Thinsulate patent pending insulation along with BlueMAAX insulation and new Copper IR Reflector material within the 2016 Vita Spa and L.A Spas models, which created a major buzz on the stand among current dealers.\r\n\r\n“We’ve had some very good feedback and generated lots of interest and quality leads,” reported Richard.\r\n\r\nVilleroy & Boch were among a number of European hot tub brands making back-to-back UK Pool & Spa Expo appearances at the NEC in 2015; and may also be tempted to returning to complete a hat-trick of outings this year.\r\n\r\nAfter taking the decision to attended his company’s second UK Pool & Spa Expo in favour of the Piscina & Wellness Barcelona wet leisure showcase, Villeroy & Boch Wellness at Home Manager Dirk Peters Dirk was determined to ensure the success of the launch of five new X-Series models, which are being promoted as a ‘new class of hot tubs’.\r\n\r\n“What is interesting about the X-Series is that it can really blow out the competition in the market,” said Dirk. “This hot tub series offers standards that are otherwise only found in the Premium segment.”\r\n\r\nHot Tub Living Expo organisers will now be targeting their lists of previous UK Pool & Spa Expo exhibitors to attract additional leading hot tub brands, including Artesian Spas, and Marquis, to boost stand bookings and have reported that many from this loyal group of companies have indicated that they are considering attending the next event.\r\n\r\nNew Events and Hot Tub Living Expo Director Claire Saunders admitted that the name change for the fifth exhibition outing had been necessary due to the fact that hot tubs had become a major part of the event, rather than pools. She also revealed that additional ancillaries, as well as pool and sauna companies, will now come under the ‘living’ section of the renamed exhibition.\r\n\r\n“We’ve now confirmed the two days on Monday 24th and Tuesday 25th October for our Hot Tub Living Expo to fit around other exhibition schedules in 2016 and we’ve already had a lot of companies expressing their desire to be part of our fifth event,” said Claire.\r\n\r\n“It has been clear over the last three years that the spa and hot tub companies are accounting for a larger percentage of the show floor, and whilst visitors may come for the hot tubs, they stay for the ancillaries, the saunas, steams and indeed the pool companies, making up the ‘living’ sector of the show.\r\n\r\n“These companies have been present but not prevalent at previous shows but in 2016 we will endeavour to have an exhibitor list to fulfil every desire of the hot tub owner or purchaser.\r\n\r\n“The Hot Tub Living Expo 2016 will be a two-day explosion of live demos, specialist training, new product displays and bountiful hospitality.”\r\nLike many leading USA brands, Artesian Spas is committed to exhibiting at the  International Pool Spa Patio Expo in Las Vegas, in close proximity to its headquarters, and Piscine 2016 in Lyon to target dealers during the autumn and Doncaster-based Artesian Spas Director Victoria Wrigglesworth reported that the decision to attend the Birmingham exhibition in October will depend on the brand’s product releases this year.\r\n\r\n“We will be considering taking part in the Hot Tub Living Expo as part of our other exhibition plans,” said Artesian Spas Director Victoria Wrigglesworth\r\n\r\n “At the moment I can confirm that we’re going to be exhibiting at Piscine 2016 in Lyon and will also be attending the International Pool Spa Patio Expo in Las Vegas.\r\n\r\n“Once we get further into 2016 we’ll have a better idea about our strategy as that’s when we find out what new products and marketing materials we’ll be promoting during the rest of the year.”\r\n\r\nHot Tub Living Expo Sales & Marketing Manager Lauren King has reported that stand prices for the October event will be the lowest ever in the exhibition’s short history and will start from £100 per square metre.\r\n\r\n“This year the Hot Tub Living Expo will be offering its lowest ever stand rates to encourage our customers to show off their whole product ranges,” said Lauren.\r\n\r\n“Hot Tub Living Expo are there for their customers 12 months of the year, not just the weeks before, during, and after the show. The New Events company have an online and international presence throughout the year where they work to keep their client’s brands at the forefront of the buyer’s minds from January to December.\r\n\r\n“The Hot Tub Living Expo team work closely with every customer from the booking of stand space all the way through to the finishing touches.”\r\n\r\nTo book exhibitor space for the Hot Tub Living Expo, on October 24 and 25, or to gain further information about any aspect of the exhibition contact the New Events team via email at: info@hottublivingexpo.com or directly on +44 1428 609382.\r\n\r\n www.hottublivingexpo.com\r\n\r\n \r\n\r\n-ends-\r\n\r\n \r\n\r\n 

• Hot Tub Living Expo
• hot tub retailers
• New Events
• UK Pool & Spa Expo

Andy Slater