Maximising special promotion dates
Andy Slater- 5 hours ago
BISHTA and SPATA members are being encouraged to maximise promotional opportunities as part of National Hot Tub Day and April Pools Day initiatives.
The two associations are pooling their resources to help build on over a million hot tubs and swimming pools owners in the UK in the run up to National Hot Tub Day on March 28 and April Pools Day on April 1. During this time BISHTA and SPATA believe industry professionals have a prime opportunity to showcase their hot tub and pool products and services while emphasising the health and wellbeing benefits of hydrotherapy and swimming to prospective consumers.
According to BISHTA, the UK boasts over 330,000 rigid hot tubs and exercise spas, with inflatable spas adding another 800,000 units. The market continues to grow, reflecting a broader accessibility beyond traditional luxury markets.
BISHTA is proclaiming that National Hot Tub Day should celebrate the joy and relaxation that hot tubs bring to countless enthusiasts across the nation. From solo relaxation to lively gatherings with loved ones, BISHTA believes hot tub owners relish their ‘Me-Time’ and communal experiences.
According to the association, this day highlights the tranquil retreats that hot tubs offer and underscores their increasing popularity as essential lifestyle enhancements. It also suggests that for companies seeking to capitalise on National Hot Tub Day, promoting the diverse benefits of hot tub ownership, from therapeutic hydromassage to social connectivity, can resonate strongly with consumers wanting to enhance their home environments.
SPATA, meanwhile, has reported that the UK hosts over 273,000 in-ground residential pools, with approximately 3,000 new installations annually, showcasing the growth and diversity within the domestic pool sector.
Now April Pools Day is being spearheaded by the association to celebrate the myriad benefits of residential swimming pool ownership. From physical fitness to family fun, swimming pools offer versatile options catering to various budgets and lifestyle needs.
As part of their pre-event promotion, both BISHTA and SPATA are highlighting that their respective websites provide invaluable resources. These assist consumers in navigating their purchase journey and connecting with accredited industry professionals.
Key resources include inspirational project images, comprehensive guides, and searchable maps to find trusted association members who adhere to industry standards and ethical practices.
Ahead of the events, Cardiff-based SPATA member All Swim has been promoting the benefits of hydrotherapy and swimming wellness along with its status as a WhatSpa? Professional 2025 Retailer and WhatSwimSpa? Professional 2025 Retailer and dealership of the WhatSpa? Approved 2025 Manufacturer Caldera Spas brand from Watkins Wellness, which produces the WhatSpa? Best Buy Award-winning Cantabria that incorporates the Freshwater iQ Salt and Smart Monitoring System.
All Swim, which also supplies Fantasy Spas by Watkins Wellness that includes the WhatSpa? Best Buy Award-winning Drift design, has been encouraging prospective owners to start the year with a ‘new you’ version of themselves with assistance from a hot tub to transform your wellness routines. Whether that is to gain relief from daily aches, faster recovery from workouts, or a peaceful escape from stress, All Swim is advocating that a hot tub is the ‘ultimate self-care companion’.
As part of the campaign, prospective owners have been enticed to secure their ideal hot tub with only a £99 deposit, and enjoy hydrotherapy wellness without nothing to pay for 12 months.
In addition, All Swim has also been promoting Endless Pools from Watkins Wellness; which includes the multiple WhatSwimSpa? Best Buy Award-winning E2000 Dual Temperature model, pictured, which incorporates dedicated hydrotherapy and swimming zones; with a ‘Dive into Wellness’ promotional campaign to encourage prospective owners to redefine their fitness routines this year with the power of water.
Within the promotion, All Swim is advocating that Endless Pools provide an unparalleled way to move, recover, and stay active. Whether users are swimming, walking, running, or simply enjoying the gentle embrace of low-impact exercise, All Swim is highlighting that these swim spas bring versatility and innovation into home surroundings.
