Partnership turns cold with Olympic icon
Andy Slater- 1 year ago
Master Spas has launched Michael Phelps Chilly GOAT Cold Tubs to provide owners with innovative recovery technology as part of an extended partnership with the iconic Olympic swimming champion.
As the most decorated Olympian of all time, Michael has long been an advocate of cold water therapy for enhancing athletic performance and promoting recovery. As a competitive swimmer, he relied on ice baths and cold showers to help soothe sore muscles and reduce inflammation after intense training sessions.
The benefits of cold water immersion go beyond performance for Michael. He has continued to prioritise cold therapy in retirement, not just for the physical benefits but also for the mental boost capability.
“We are thrilled to build on our partnership with Michael with this exciting new product,” divulged Master Spas Vice President Sales and Marketing Kevin Richards.
“His commitment to performance, fitness, and mental health align perfectly with Master Spas’ mission to help people live life better. Chilly GOAT Cold Tubs is the culmination of our shared vision, and we are confident that it will revolutionize the way athletes and individuals approach cold water therapy.”
The partnership between Master Spas and Michael began in 2010, with the launch of the industry-leading Michael Phelps Signature Swim Spas, which have recently gained 2023 WhatSwimSpa? Best Buy Award recognition, along with H2X Challenger swim spa designs. With his input, Master Spas was able to build upon its swim spa line and create a pool alternative that would benefit Michael and his training ahead of achieving legendary swimming status.
Now, building on the partnership, Michael has provided invaluable input in the development and design of the Michael Phelps Chilly GOAT Cold Tub by Master Spas.
Michael Phelps Chilly GOAT Cold Tubs by Master Spas were designed to deliver the ultimate cold water experience. These tubs are spacious enough to fully submerge the user’s body, allowing for maximum cold therapy benefits. Built-in arm rests and a built-in seat provide added comfort during a cold water session, and the top deck allows users to change their soaking position for a truly customisable experience.
The tub is equipped with a chiller and water care system, providing clean, clear, cold water on demand. The water temperature can be adjusted to suit an individual’s needs and preferences. The Chilly GOAT Cold Tub is also constructed with durable and high-quality materials, ensuring its longevity and performance.
“I believe in the benefits of cold-water therapy, from my time as a competitive swimmer through my health and fitness routine today,” revealed Michael, pictured.
“I’ve used several different types of cold tubs over the years but was always challenged by their size and shape,
“In working with the team at Master Spas, it was important to me that we design a tub that allows for full submersion to help maximize the benefits of cold-water therapy and, together, I’m excited to introduce the Michael Phelps Chilly GOAT Cold Tub by Master Spas”.
