PHTA partnership with Solenis
Andy Slater- 3 weeks ago
Commitment to the hot tub and pool industry by Solenis has been recognised by the Pool & Hot Tub Alliance with the reward of becoming a Strategic Partner.
As part of the Strategic Partnership Program, the trade association representing the swimming pool, hot tub, and spa industry will assist Solenis to maximise brand visibility, connect with thousands of engaged industry professionals, and unlock valuable opportunities. In return, Solenis will enhance PHTA member resources, including assistance with product and industry research, as well as education.
The PHTA Strategic Partnership Program helps to create special opportunities for companies that promote the association’s initiatives, including education, advocacy, and market outreach. After welcoming Solenis as its newest Strategic Partner, PHTA President and CEO Sabeena Hickman, who is celebrating her fifth anniversary in the role, highlighted that the company will help to boost member resources.
“Solenis is an industry leader that offers innovative products for residential and commercial pools, coupled with a robust commitment to sustainability,” revealed Sabeena.
“With this new partnership, we will enhance our ability to provide PHTA members with additional resources to further elevate the industry as a whole.”
Solenis is a leading global provider of water treatment solutions for residential and commercial pools and spas. These solutions, which include innovative chemistries, automated feed systems, and comprehensive support and training, enable customers to safely and efficiently treat, monitor, and manage any size pool, spa, and water feature.
“The Pool Solutions team at Solenis is honoured to become a PHTA Strategic Partner and work together to advance the pool and hot tub industry,” reported Solenis Senior Director of North America Sales Brian Durant.
“We look forward to coming together to provide greater resources to PHTA members around education, product and industry research, and growth initiatives and seeing the positive impact it brings to our industry.”
Solenis recently welcomed a gathering of the Women’s International Network of Solenis (WINS) at its HQ, pictured, to mark a tenth anniversary milestone. Since 2014, WINS has been empowering women at Solenis by fostering an inclusive community that helps to attract, retain, and develop talented individuals.
As part of the event, Solenis revealed that by prioritising growth and self-leadership, WINS plays a vital role in enriching the company’s culture and driving success.
