Strategic appointment to lead expansion
Andy Slater- 3 hours ago
Superior Wellness has announced the appointment of Steve Noel as the new USA General Manager within a strategic role designed to lead expansion plans from new headquarters in South Carolina.
Bringing over two decades of experience in operations and distribution, Steve’s impressive background will be utilised to enhance the capability of Superior Wellness to deliver on its growth initiatives. The appointment coincides with the launch of the new 75,000-square-foot ‘Superior HQ’ facility in Cameron, Orangeburg County, to achieve growth with enhanced support of its USA market partners, along with being a showcase for excellence.
Steve’s previous key roles in distribution and operations included his time as Senior Operation Manager at Target Corp., where he was responsible for managing operations across more than 100 Target stores in the Southeast. Additionally, he spent seven years with Sleep Number Inc., and his role involved overseeing essential functions in manufacturing, warehousing, and distribution.
As part of the appointment announcement, Superior Wellness proclaimed that Steve’s extensive experience will now equip him well for his new role and being instrumental in establishing and leading the South Carolina Superior HQ facility towards contributing significantly to the company’s future success.
In addition, Superior Wellness has revealed that Steve will focus on building a strong foundation in warehousing and distribution at the Cameron facility, setting the stage for long-term operational excellence and sustainable growth.
“I could not be prouder or more excited to join the Superior Wellness team,” said Steve, “Especially as part of launching the Cameron, South Carolina facility.
“I’m thrilled to help build something sustainable here in the States that will drive the company’s growth for years to come. We have a beautiful facility in South Carolina that will soon be a showcase for excellence.”
Superior Wellness Global Sales Director Gareth Ward added: “We are thrilled to welcome Steve to the US team. His operational expertise and leadership experience are invaluable assets as we expand our presence in the US. I look forward to working closely with Steve as we drive Superior Wellness forward.”
Along with its latest innovations for the Platinum Spas brand, which are being rolled out to dealers in the New Year, Superior Wellness will be showcasing a wide range of wellness products during SPATEX 2025; hosted by the Coventry Building Society Arena; from February 4 to 6.
Among new Platinum Spas hot tub options for dealers and their prospective customers are the St Tropez and Reims, which have expanded the Deluxe Range, while the Titan has become the latest swim spa model to join the booming WhatSpa? Best Buy Award and WhatSwimSpa? Best Buy Award-winning brand.
