Masco Corporation

Wellness synergy from sauna acquisition

Synergy between hot tub hydrotherapy products and sauna technology solutions is being made available for dealers to enhance customer options after the acquisition of Sauna360 Group by the parent company of Watkins Wellness. Sauna360’s portfolio of industry-leading products includes traditional, infrared, and wood-burning saunas; as well as steam showers and rooms sold primarily for residential […]

Hat-trick ‘Best Buy’ brand promotion

Hot tub manufacturing giant Watkins Wellness showcased its award-winning HotSpring product range and promoted a hat-trick of WhatSpa? Best Buy models to the wet leisure trade in Lyon last week during Piscine Global. Throughout the four-day Piscine Global event the iconic USA manufacturer, which is a part of Masco Corporation, was among the strong showing […]

Historic rebranding for hot tub leader

Hot tub giant Watkins Manufacturing Corporation has rebranded itself as Watkins Wellness with a new logo and tagline ‘Feel Good Live Well’ to take the company forward with iconic brands including HotSpring and Caldera Spas. The world’s largest manufacturer of hot tubs and maker of Endless Pools aquatic fitness products has taken the historic decision […]

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