Unprecedented SPATEX exhibitor demand
Andy Slater- 5 months ago
SPATEX organisers have revealed that companies have been quick off the starting blocks to exhibit at the 2025 edition being hosted by the award-winning Coventry Building Society Arena.
Following the record-breaking show in February, there has been unprecedented demand for the 29th outing of the hot tub, swim spa, and pool products and services showcase, resulting in just a few stands remaining at the host venue, which has been recognised with the ‘Operations Team of the Year Award’ at the Stadium Events & Hospitality Awards 2024. Enjoying an almost 20 per cent increase in visitors, SPATEX 2024, pictured, raised the bar high but that does not deter show organiser Michele Bridle from aiming higher,
Michele, who in 2025 celebrates 25 years of working for SPATEX, is preparing for the special milestone achievement by promoting the launch of a new website, along with the fact that ISPE General Manager Luke Griffiths is gearing up for SPATEX in his new role that was previously undertaken by Ross Alcock.
“SPATEX 2025 is still some six months away, but we have already sold well over 85 per cent exhibition space.” divulged Michele; “2024 was undeniably one of the best editions to date, but what is good can always be made better, so we are busy redoubling our efforts and making fresh plans for the 29th edition.
“Our brand-new website launched this month, featuring new graphics, industry events, exhibitors’ news and the latest product launches, ensures there’s no better place to keep your finger on the pulse.”
Michele has revealed that the great success at this year’s event, and one that SPATEX is looking to repeat in 2025, is the exhibition’s closer collaboration with the industry’s key associations, such as PWTAG (Pool Water Treatment Advisory Group), RLSS (Royal Life Saving Society), WMSoc (Water Management Society), IOS, (Institute of Swimming), and LCA (Legionella Control Association).
This is in addition to reinforcing the long-established relationships that the exhibition holds dear with ISPE (Institute of Swimming Pool Engineers) and, of course, those industry bodies under the BSPF – SPATA, BISHTA and Pool Industry Promotion.
“With industry stalwart, and long-time friend of SPATEX, Ross Alcock, passing the baton of ISPE General Manager to Luke Griffiths, we look forward to further cementing those ties,” revealed Michele; “Luke is, of course, no stranger to SPATEX, having worked closely with the show in his previous role of Technical Manager for Pool Plant at the Swimming Teachers Association (STA).
“Now entering the eleventh year of staging the show at Coventry Building Society Arena, SPATEX is delighted that the venue has recently won the Operations Team of the Year Award at the Stadium Events & Hospitality Awards 2024.
“This prestigious award is in addition to the many other accolades that the Arena has received over the years. It is a world-class venue with excellent transport links.”
To date, well over £1.86million has been raised by SPATEX and re-invested into the industry. The main beneficiaries have been ISPE, to support some of their education initiatives, BSPF, SPATA, BISHTA and PIP, to assist them with their respective roles in the industry. The Foundation also exists to help wider initiatives.
For instance, vital financial support was given to the Water Babies charity during the pandemic to test how chlorinated swimming pool water inactivated SARS-CoV-2. The results demonstrated that water, that adheres to UK swimming pool guidelines, is sufficient to reduce SARS-CoV-2 infectious titre by at least 3 orders of magnitude.
The directors are keen to receive applications for other worthwhile initiatives that fall into one of the following four categories: Training, Education, Research or Other support. Further information and the application form can be downloaded from the SPATEX website.
SPATEX 2025 will be hosted by the CBS Arena from February 4 to 6. For more information or for exhibitor bookings details contact: helen@spatex.co.uk or telephone: +44 (0) 1264 358558.
